Constructing a website? Want to rank on top of the google search engine?
Anyone and everyone who desires to digitize their business wants this, creating a website would be easy
, but the tough part is to rank it on googles first page with the least monetization possible, Guess how?
Yes, SEO( Search Engine Optimization) is the answer to this question.
So, let’s begin with the introduction to SEO.
A simple and layman definition of SEO could be the visibility of a website on a search engine page’s result.
We will talk about various methods of SEO in this blog:
1. What is SEO?
2. On-Page SEO
3. Off-Page SEO
Let’s begin with our first topic:
What is SEO?
Search Engine Optimization basically means to optimize your website’s content in such a way that when
a keyword related to your website is searched, you come on top of the results page.
For example, if you have a website on sports shoes and someone searches for ‘sports shoes” your
website should come on the top of the results.
Right now, Myntra is coming on the top of the search engine page without any advertisement. Possibly,
because Myntra is doing a great job maintaining their SEO.
There are two broad types of SEO:
On-Page SEO and Off-Page SEO
Let’s start with On-Page SEO
So, basically, here we do appropriate steps on our website to make google rank our website
For that, first and the major part is Content. Yes “Content is king”.
Whenever a customer searches anything he would like a very clear and apt result to his queries
that would save time for him. And this is where google plays it’s role, the website which has
more visitors because of their content, google brings that website on the top.
And then it is about the Meta description and meta tags of every page, it should be unique and
different for every page, you can use Yoast SEO for help, it’s a great tool for On-Page SEO.
While On-Page SEO is done on the website itself, Off-Page SEO is done outside your website.
Like if you guest blog on other websites. Though most people think that off-page SEO can be
done only with Backlinking, it is the most effective way but not only the one.
For an effective Off-page SEO, you must be absolutely sure about the content you post while
performing On-Page SEO for the website. You need to have enough internal links in a website
that would make it easier for the reader to navigate through the website and can read
whatever interests him the most.
For, link building/ backlinking, you need to have quality backlinks:
And to achieve a quality backlink you need to have appropriate keywords and key-phrases that link
to your websites and can also appear on websites that post similar content as yours.